SYRINX, founded in 2009, is a brand under Hangzhou Yuexuantang Cosmetics Co., Ltd.
Headquartered in Hangzhou, Zhejiang ― a city known for its commitment to quality ― Yuexuantang is a health and beauty enterprise that integrates R&D, production, consulting, and sales.
The birth of the SYRINX brand originated from the founder’s heartfelt vision. Having served as the head of a major international cosmetics brand in China, he deeply understood how many high-quality products are sold at prices dozens or even hundreds of times higher than their actual cost.
He asked himself sincerely: "How can ordinary families afford this?" And so, he created SYRINX ― a brand committed to high quality at accessible prices, with the hope that every family can afford truly safe and premium products.
To bring beauty to all people.
To let every family enjoy the best quality products at honest prices.
Integrity and honesty, gratitude and dedication, commitment to quality. With outstanding products at fair prices, SYRINX aims to set a new standard in the beauty industry.
In 2016, a chance encounter with Syrinx in Italy inspired a vision: to bring this premium, homegrown skincare brand back to Malaysia. By 2017, we joined the Syrinx family. In 2022, we launched our professional studio, and in 2024, we proudly founded the brand’s first overseas academy―the Syrinx International Business Builder Centre.
Our mission is simple: make high-quality skincare accessible to every household, and empower individuals through education and entrepreneurship. We offer hands-on training and mentorship to help people take their first steps in the beauty and wellness industry.
As the first and second overseas team globally to be named “Syrinx Strategic Partner,” we’re honored to represent the brand’s vision of fairness, excellence, and innovation. With professionalism, warmth, and purpose, we continue to grow―helping others build lives of confidence, independence, and success.